BAE Purple Shampoo is one of my favorite shampoos i've ever used. It smells amazing, but even more than that it takes out the brassy yellow looking color out of my blonde. I use it every 3 shampoos to keep the blonde in my hair on point. I use the Luxe Conditioner after. :)
BAE Purple Shampoo
"Blonde and EXTRA"
An antioxidant rich purple shampoo that works on natural blondes, chemically lightened and gray hair to restore luster and neutralizes unwanted brassy tones.
Grape seed extract helps prevent split ends while also brightening, leaving the hair luminous, healthy and strong.
Use every third shampoo or as directed by your stylist in-between salon visits.
Finish with your favorite Alkali Beauty conditioner or deep conditioning treatment.
- No animal testing
- Made in the USA